April 24, 2008
bauldoff:


This is the 1980 promotional publication by Team’77, outlining the strategy and realization of Haas Unica.
Under contract by the Haas type foundry, Team’77 (consisting of André Gürtler, Erich Gschwind and Christian Mengelt) set out to “correct” common issues found in the grotesk typefaces at the time, including Helvetica.
Their solution was Haas Unica.
Presently, the Linotype and Scangraphic foundries both claim ownership of the type family. Because of this, Haas Unica is commercially unavailable.
After holding onto a copy of this report for some time, I feel it should be available to everyone. I am no typographer, but this accomplishment and the methodical thought that went into it fascinates me. 


Nice find; interesting to see the differences: I like the new Q better, but I’m not so crazy about the J and K

bauldoff:


This is the 1980 promotional publication by Team’77, outlining the strategy and realization of Haas Unica.

Under contract by the Haas type foundry, Team’77 (consisting of André GürtlerErich Gschwind and Christian Mengelt) set out to “correct” common issues found in the grotesk typefaces at the time, including Helvetica.

Their solution was Haas Unica.

Presently, the Linotype and Scangraphic foundries both claim ownership of the type family. Because of this, Haas Unica is commercially unavailable.

After holding onto a copy of this report for some time, I feel it should be available to everyone. I am no typographer, but this accomplishment and the methodical thought that went into it fascinates me. 

Nice find; interesting to see the differences: I like the new Q better, but I’m not so crazy about the J and K

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  4. brocatus reblogged this from bauldoff and added:
    Nice find; interesting...like the new Q better,...I’m not so...
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